| GELASTIC |
| GelasticR is EdiZONE's elastomeric gel with amazing properties. U.S. Patent 5,994,450 |
| In 1995 and 1996, EdiZONE began developing unique ways to use elastomeric gel materials, and its own line of elastomeric gels called . GelasticR has amazing properties in comparison with other typical gels. It can stretch to as much as twenty times its original length, is less tacky, and is very strong. Gelastic is clear and can be pigmented to any color. If kept from extreme conditions GelasticR always returns to its original shape without permanent set, making it very useful for cushioning applications. Its unique feel makes GelasticR useful in toy and novelty applications. Another gel material developed by EdiZONE, called "GooozTM ", has a very conforming characteristic along with a slow rebound. |
| Hasbro Toys, through its division OddzOn, licensed GelasticR and GooozTM for toys and novelties. Their first product -- the GOOOZTM-Ball - started shipping in late 1998. |
| Gelastic's high-stretch, high strength, and softness made it ideal for 4Kids' gross Gushers toys U.S. Patent 5,994,450 |
| Hasbro's Goooz Balls had an irresistible tactile feel, and changed colors when stressed! U.S. Patent 5,994,450 |
| 4Kidz licensed GelasticR for a single toy concept called Gushers, which has been very successful. |
| EdiZONE has developed a number of toys from GelasticR and its other very-low-tack gel, DuraGelTM , as exemplified by its spider webs. These webs could stretch to many times their original size. |
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